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The Founder

The Founder

Born in Perugia in 1959, Giuliana Paoletti graduated with degrees in Business Economics in 1981, in Political Science 1984 and Philosophy in 1991. She also spent one year studyng at Columbia University in New York. Upon returning to Italy, Giuliana began her career at Ellesse, one of the leading sportswear companies at that time, where in her last three years she served as Communications and Public Relations Manager between 1984 until 1987.

From 1981 to 1983 she was a teaching assistant at “Cattedra di Diritto Pubblico” of Perugia University’s Business Economics Faculty.

In 1987 she created Image Building, the Media Relation Company she still runs as President.

After teaching several master’s degrees in Communications, she founded the Image Building Master in Corporate and Financial Communication.

She is a Board Member of Comitato di Gestione (Federazione Tennis and CONI mixed committee) for Internazionali BNL di Roma and ATP NextGen.

Giuliana is the Honorary Consul of Denmark for the areas of Lombardy, Trentino Alto Adige and the provinces of Parma, Piacenza, Modena and Reggio Emilia.

The company

The company

Expertise, operating flexibility, skills, strong decision-making ability, a consulting approach that is always customised, and a knowledgeable and highly motivated team. This is who we are, and these are the reasons why our clients find that Image Building is a reliable partner. Our first and most important objective is to offer our customers real added value in defining result-oriented communications strategies.
Giuliana Paoletti founded Image Building in 1987 and today, thanks to her expertise and the talent of more than 50 professionals who put passion and creativity into their work, we have become leaders in business communications and media relations in the financial, corporate, health, product and technological areas. Web 2.0 is another area where we have gained and are constantly developing equally important experience. During our 31 years in business, we have closely assisted more than 200 companies, also supporting them day to day, as well as in the most delicate aspects of crisis management.
The desire to evolve and learn has always guided our choices. Alongside the evolution of our organisation, together with our clients we face the ever-new challenges that have arisen with the advent of new media and social networks.

The team

The team

Our clients know that we are a reliable and concrete point of reference for solving their communications problems — and more. Our work partners have long recognised our expertise, speed and accuracy. The media consider us a solid and reliable support for their work since we focus on the quality and content of the information we channel on our clients’ behalf. This approach underlies all of our media relations activities. We seek the same focus and quality in the partners we select, together with our clients, in order to implement the communications activities that supplement and complete the strategies we propose, such as advertising, the staging of major events and roadshows, and investor relations. Our relationship network is an opportunity yo encounter, ideas and collaborations for our clientele.