Sesto Fiorentino (Florence), 29 October 2019 – Richard Ginori, since 1735 the ultimate expression of Italian excellence in the high-quality artistic manufacture of pure porcelain, has appointed Alain Prost as the new Chief Executive Officer.

Alain has gained a solid and significant experience in the commercial relaunch and in the strategic management of international brands, covering roles as General Manager and in his entrepreneurial experiences in different groups including L’Oreal, Groupe Chantelle and La Perla.

He will report directly to Mehdi Benabadji, Chief Operating Officer of the Kering Group, whom the Board of Directors thanks for having led the brand in the past months as Chairman and Chief Executive Officer.

Strengthening the positioning strategy as a high-end brand and further developing the its footprint in Italy and worldwide will be the targets of Alain Prost’s new appointment.

About Richard Ginori

Manifattura Richard Ginori dates back to 1735 and represents the utmost expression of Italian excellence in the artistic manufacture of quality pure porcelain. Richard Ginori’s production is the result of its know-how, work, people and creativity, in which imagination takes on concrete form demonstrating an extraordinary obsession with one thing: beauty. The Manufactory creates, produces and sells pure porcelain manufactured using a great variety of procedures, some of which have remained practically unchanged since the company first opened its doors, while others make use of advanced technologies and highly sophisticated machinery. A member of the Kering Group since 2013, Richard Ginori has always been associated with prominent names in architecture, design and fashion, and stands out on the world scene as a true icon of “Made in Italy”. Richard Ginori relies on a distribution network including flagship stores in Florence and Milan, a monobrand store in Moscow, a network of authorised resellers in Italy and corners in selected high-end department stores and multi-brand specialty stores all over the world.

Ufficio Stampa Richard Ginori
Image Building

Via Privata Maria Teresa 11- 20123 Milano

Media Relations
Alfredo Mele, Carlo De Nicola

Tel. +39.02.89011300