December 18, 2020, SHANGHAI – Gucci and Tmall today announced a partnership that will bring the Gucci brand to Tmall Luxury Pavilion, Alibaba’s dedicated platform for the world’s leading luxury and premium brands. Gucci will join Tmall Luxury Pavilion with two digital flagship stores, featuring all its product categories in fashion and beauty.
The first Gucci flagship store will open on the Tmall Luxury Pavilion on December 21, offering the platform’s more than 750 million Chinese consumers the opportunity to experience and purchase items from Gucci’s fashion collections, including leather goods, ready to wear, accessories, watches and jewelry.
Gucci’s beauty flagship store will open in February 2021, allowing consumers the opportunity to enter the house’s joyful and inclusive world of beauty. Operated by Gucci’s license partner Coty, one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care, the beauty flagship will provide access to Gucci’s full range of make-up and fragrances.
These launches mark the beginning of a deepened strategic partnership between Gucci, one of the world’s leading luxury fashion brands with a renowned reputation for creativity, innovation and Italian craftsmanship, and Tmall, the leading B2C marketplace from Alibaba Group for brands and retailers to reach Chinese consumers. Through the opening of these flagship stores on the Tmall Luxury Pavilion, Gucci and Tmall will join forces to ensure the best consumer experience and a trusted shopping environment.
Marco Bizzarri, President and CEO of Gucci said: “Gucci has strategically invested in and cultivated a “digital first” approach globally, including the establishment of a dedicated Chinese digital ecosystem over the past years. Today’s announcement therefore represents the next step in this strategy as we provide our customers in China with an authorized, customized e-commerce experience on the Tmall Luxury Pavilion in partnership with Alibaba.”
Michael Evans, President of Alibaba Group said: “Chinese consumers are fueling the global luxury market and they expect an elevated, seamless, digitally-enabled experience. We look forward to working with the iconic brand Gucci to help them forge even greater success in the Chinese market by meeting the expectations of today’s digitally-native luxury consumers.”