{"id":1078,"date":"2024-05-30T19:16:46","date_gmt":"2024-05-30T17:16:46","guid":{"rendered":"https:\/\/imagebuilding.oniroagency.com\/comunicazione-prodotto\/"},"modified":"2026-02-03T16:26:05","modified_gmt":"2026-02-03T15:26:05","slug":"product-communication","status":"publish","type":"page","link":"https:\/\/www.imagebuilding.it\/en\/services\/product-communication\/","title":{"rendered":"Brand and Consumer Communication"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row content_placement=&#8221;middle&#8221; el_class=&#8221;titolo-custom-template-servizi titolo-comun-istituzionale&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;colonna-testo-titolo-template-servizi&#8221;]<nav class=\"vcex-breadcrumbs vcex-breadcrumbs--links-inherit-color\"><span><span><a href=\"https:\/\/www.imagebuilding.it\/en\/\">Home<\/a><\/span><\/span><\/nav><h1 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h1\"><span class=\"vcex-heading-inner wpex-inline-block\">Brand and Consumer Communication<\/span><\/h1>[vc_column_text]We define communication strategies designed to enhance the identity, values, and positioning of brands and products, identifying the most effective tone of voice for consistent storytelling. Leveraging a specialized team and extensive expertise across online and offline media, we support Italian and international companies in building a solid and recognizable perception, strengthening brand equity within the market.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;colonna-img-titolo-template-servizi&#8221;]<figure class=\"vcex-image vcex-module textcenter\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"9999\" height=\"102\" src=\"https:\/\/www.imagebuilding.it\/wp-content\/uploads\/2024\/05\/Icona-comunicazione-prodotto.svg\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"\" fetchpriority=\"high\" data-no-lazy=\"1\" \/><\/div><\/figure>[\/vc_column][\/vc_row][vc_row][vc_column]\t<style>.vcex_6a056fbe1f31f{height:50px;}@media (max-width:767px){.vcex_6a056fbe1f31f{height:30px;}}@media (max-width:479px){.vcex_6a056fbe1f31f{height:30px;}}<\/style>\r\n<div class=\"vcex-spacing wpex-w-100 wpex-clear vcex_6a056fbe1f31f\"><\/div>[\/vc_column][\/vc_row][vc_row el_class=&#8221;sezione-testi-singoli-servizi&#8221;][vc_column][vc_column_text]We establish and engage strategic media relations to build a <strong>positive brand image<\/strong> and <strong>perception<\/strong>, tailoring messages, content, and tone to resonate effectively with diverse target audiences.<\/p>\n<p>We support our clients <strong>throughout the brand and product positioning process<\/strong>, enhancing their identity and distinctive attributes to strengthen market competitiveness. Through consistent and integrated communication, we enhance the perceived value of products, evolving consumer interactions into lasting bonds of trust and recognition. We convey brand narratives through editorial projects, press events, offline and online media plans, and strategic media partnerships.<\/p>\n<p>Operating across <strong>diverse sectors<\/strong> &#8211; including Fashion, Design, Lifestyle, Luxury, Yachting, Culture, Food &amp; Beverage, Tech, and Events &amp; Trade Fairs &#8211; we design bespoke activities for Italian and international companies, underpinned by an in-depth understanding of media dynamics.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\t<style>.vcex_6a056fbe1f50f{height:50px;}@media (max-width:767px){.vcex_6a056fbe1f50f{height:30px;}}@media (max-width:479px){.vcex_6a056fbe1f50f{height:30px;}}<\/style>\r\n<div class=\"vcex-spacing wpex-w-100 wpex-clear vcex_6a056fbe1f50f\"><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;sezione-bg-template-servizi sezione-bg-comunicazione-prodotto&#8221; visibility=&#8221;hidden-phone&#8221;][vc_column][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221; el_class=&#8221;titolo-custom-template-servizi titolo-comun-istituzionale&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;colonna-testo-titolo-template-servizi&#8221;][vc_column_text]We define communication strategies designed to enhance the identity, values, and positioning of brands and products, identifying the most effective tone of voice for consistent storytelling. Leveraging a specialized team and extensive expertise across online and offline media, we support Italian and international companies in building a solid and recognizable&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1087,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1078","page","type-page","status-publish","hentry","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Communication Assistance | Image Building<\/title>\n<meta name=\"description\" content=\"We assist companies in product communication, developing strategies and defining the tone of voice to promote brands, products, services, and territories\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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