Image Building is an independent communication consultancy company, founded in 1987 by Giuliana Paoletti, which boasts a team of over 65 professionals and is based in Milan and Rome.
Image Building has advised over 300 corporate and institutional clients and is a sector leader in Italy operating in strategic communication consulting, management of media relations, corporate and financial communication, with a strong focus on crisis management, a solid track-record in product communication, healthcare communication, legal communication, advocacy, and digital communication.
Our expertise, flexibility, know-how, strong decision-making abilities, bespoke consulting approach and knowledgeable and highly motivated team characterise us. This is why our clients find that Image Building is a reliable partner: our first and most important goal is to offer our customers real added value in defining result-oriented communications strategies.
Founder & Presidente
Born in Perugia in 1959, Giuliana Paoletti graduated in Business Economics (1981), in Political Science (1984) and in Philosophy (1991).
After a year at Columbia University in New York, upon her return to Italy in 1981, Giuliana began her career at Ellesse, one of the leading sportswear companies at that time, where, between 1984 and 1987, she held the role of Communications and Public Relations Manager.
From 1981 to 1983 she was a teaching assistant at “Cattedra di Diritto Pubblico” of Perugia University’s Business Economics Faculty. In 1987 she founded Image Building, which she still runs as Chairman. She teaches several masters degrees in communication and launched Image Building’s Master in corporate and financial communication in 2008.
Giuliana is the Honorary Consul of Denmark for the areas of Lombardy, Trentino Alto Adige and the provinces of Parma, Piacenza, Modena and Reggio Emilia. She is fluent in English and Spanish.