Strategic thinking in communication adds value and changes perceptions


years of experience


companies supported



Image Building is an independent communication consultancy company, founded in 1987 by Giuliana Paoletti, which boasts a team of over 50 professionals and is based in Milan and Rome.

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Image Building, which has supported over 300 companies over the years, is a leader in the communications sector in Italy, specializing in strategic communication consulting.

We focus on media relations, Institutional Communication, Financial Communication and Investor Relations, Crisis Management, Product Communication, Healthcare Communication, Legal Communication, Advocacy & Lobbying, and Digital Communication.

Expertise, operating flexibility, skills, strong decision-making ability, a bespoke consulting approach, and a knowledgeable and highly motivated team.

This is who we are, and these are the reasons why our clients find that Image Building is a reliable partner: our first and most important goal is to offer our customers real added value in defining result-oriented communications strategies.

Strategic communication consultancy


Image Building develops strategies to allow Companies, Organizations and Top Managers to deal with communication and successfully position themselves on the market. We bring in our skills and know-how to help clients identify the messages and the right tone to communicate with different targets, in line with their positioning.


We are leaders in financial communication and, with our advisory activities, we support Banks, Institutions, Financial Advisors, Investment and Private Equity Funds, Real Estate Operators, and Asset Managers, who have seen us accompany our clients in over 250 transactions including IPOs, takeovers, capital increases, mergers, and acquisitions.

Product  & Lifestyle

Products underpin the history of a company and the success of a brand. We are passionate about identifying bespoke communication strategies and carefully choosing the tone and manner with which to deliver them. With the same rationale we also promote products, ideas, services and territories as what a company produces is at the core of its identity. We contribute to the successful positioning of our clients’ brands and products.


We support companies, institutions and public figures in dealing with emergency situations or unforeseen events with clear analysis, prompt action and determination. Our crisis team has excellent know-how and, by virtue of our thirty years of experience, we are able to define the most appropriate processes and tools, developing ad hoc strategies for the management of all critical situations.


Image Building supports highly complex health facilities, research institutes, global biomedical companies, and medical institutions in the definition and implementation of their communication strategy. With our know-how, we also handle institutional issues related to health and healthcare policies. Over the years, we have supported the clinical and scientific activity of hundreds of specialists from the most prestigious hospitals and University institutions.


Ever since 1999, the year of the liberalization of the communication of law firms, Image Building has consistently boasted a solid track-record in the management of the communication strategy for Italian and international law firms. We take care of promoting the correct positioning and increasing the visibility of the law firm’s activities, emphasizing the skills and expertise of professionals through relationships with both specialized and generalist media.


Image Building supports its customers in defining digital and integrated communication strategies and in the production of digital content, relying on a skilled and competent team of digital strategists, content managers and graphic designers. Over time, Image Building has developed a platform of technology partners and specialized resources in all areas of the web and social media marketing.

& Lobbying

We provide our customers with critical support in the definition and management of communication strategies and activities through a plurality of channels and tools, with the aim of actively participating in political and regulatory debates, raising awareness, increasing consensus among the general public and, consequently, among institutional stakeholders.